Resale the right way
menta integrates official fan-to-fan resale directly into your platform, keeping transactions in-house, compliant with local regulations, and under your brand.
We bring resale back where it belongs: on your platform.
Resale that runs inside your primary ticketing platform
Resale runs entirely under your brand and UX, so fans never leave your platform.
Your data, your revenue, your fans. Nothing leaks to external marketplaces.
We handle payments, payouts, compliance, and fraud. You focus on your core business.
Built for enterprise volume real demand spikes, sold-out shows, and high-frequency edge cases, without breaking operations.
No redirects. No external marketplaces. Resale revenue stays inside your platform, under your brand, captured by you.
API-first, white-label, built for any stack. Integrates into your existing checkout, event pages, and user accounts, no platform rebuild required.
How to integrate white-label resale into your ticketing platform with menta
Launch resale inside your platform in weeks. Connect menta. Set your rules. Go live.
Connect your platform
Integrate menta through a clean, API-first architecture. No disruption. No sensitive data exposure.
Configure your resale logic
Set pricing rules, visibility, eligibility, and compliance. Apply and update them dynamically per country, region, venue, promoter, even to ticket type.
Activate and scale resale
We handle operations, payouts, support, and complexity as resale grows, so your team doesn’t have to.
Integrate resale into your current ticketing stack
menta connects through secure, lightweight APIs that complements your existing architecture.
Resale operations, handled end-to-end
What menta handles: payments, payouts, KYC, compliance, fraud prevention, and resale governance
Ticketing platforms running official resale
“menta helped us launch official resale far faster than we thought possible. We didn’t have to rebuild our system or give up control of our brand—everything stayed inside our own platform, with our data and user experience fully intact. Their team guided us through every step, handling both the technical work and compliance requirements with a level of clarity and support that’s rare to find”
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“We decided to trust menta tech to enable our secondary market, even though we have a highly capable internal development team. What convinced us was their specialization, speed of implementation, and the security they provide in every transaction. Thanks to this partnership, we’re now offering promoters and users a solution that aligns with market trends while optimizing both user experience and revenue.”
“We knew ticket exchanges were happening in parallel channels with no control and no value capture. With menta, we brought that flow into our platform. Today it’s official, measurable, profitable, and improves the user experience.”
“We had a real fraud situation, and menta was key. They identified the pattern, blocked the operation, and helped us protect both the promoter and our platform.”
Frequently asked by our partners
Clear, concise answers to the questions that usually come up when integrating resale into a ticketing ecosystem.
Resale demand already exists around every sold-out events, today it happens in informal channels the platform can't see. menta's role is to relocate it, not create it. The Revenue Engine adds demand-capture and market-making tools, Waitlist and NotifyMe for sold-out inventory, Smart Pricing signals for sellers, Deal Score for buyers, AutoPurchase for high-demand listings, plus alerts, bundles and offers, and extends reach through affiliate, media and fan-community distribution.
No. menta is infrastructure, not a marketplace. There is no menta-branded consumer destination, no external listings site, and no redirect. Fans buy and sell inside the primary ticketing platform, under its brand and rules.
menta operates on a revenue-share model. There is no license fee, no setup fee, and no fixed platform fee. menta earns a share of the commission generated on secondary transactions, which means the platform captures resale revenue from the first sale onward. Commission structures are adapted to each partner's strategy and discussed commercially.
menta operates internationally across Latin America, North America, and Europe, with operational hubs in Buenos Aires, Milan, and London. The compliance infrastructure is built to handle region-specific resale regulations across multiple jurisdictions, including market-specific price cap legislation and KYC/AML requirements.
menta acts as a complete resale layer that brings all secondary market capabilities to your system via an integration. It provides you with a simple, white-label buying and selling experience so users never feel they leave your site, and a Dashboard that gives you total control over the operation and your resale strategy.
menta connects through a lightweight, API-first architecture that maps directly to your existing events, inventory, and user flows. We don’t replace anything you already use — we sit alongside it.
Resale sits alongside your primary sales, not in competition with them.
By keeping inventory verified and prices stable, resale actually protects the value of your primary market and reduces leakage to secondary, non-official platforms. Most partners see no drop in primary sales — they gain control and additional revenue.
Yes. You control what can be resold, who can resell, at what price, and when.
We support caps, dynamic pricing logic, inventory filters, and custom eligibility conditions. If your current system already defines rules, we can read and respect them; otherwise, you can manage them directly from menta.
Most teams go live in a few days, not weeks. Once your inventory access is confirmed, we plug into your existing setup, run quick validation tests, and your resale flow is ready to activate. No deep refactors, no heavy onboarding — just a clean, fast rollout.