Resale the right way

menta integrates official fan-to-fan resale directly into your platform, keeping transactions in-house, compliant with local regulations, and under your brand.

Unofficial resale platforms are capturing your revenue and your fans right now

We bring resale back where it belongs: on your platform.

Built for enterprise volume real demand spikes, sold-out shows, and high-frequency edge cases, without breaking operations.

No redirects. No external marketplaces. Resale revenue stays inside your platform, under your brand, captured by you.

API-first, white-label, built for any stack. Integrates into your existing checkout, event pages, and user accounts, no platform rebuild required.

How it works

How to integrate white-label resale into your ticketing platform with menta

Launch resale inside your platform in weeks. Connect menta. Set your rules. Go live.

STEP 1

Connect your platform

Integrate menta through a clean, API-first architecture. No disruption. No sensitive data exposure.

STEP 2

Configure your resale logic

Set pricing rules, visibility, eligibility, and compliance. Apply and update them dynamically per country, region, venue, promoter, even to ticket type.

STEP 3

Activate and scale resale

We handle operations, payouts, support, and complexity as resale grows, so your team doesn’t have to.

Integrate resale into your current ticketing stack

menta connects through secure, lightweight APIs that complements your existing architecture.

Resale operations, handled end-to-end

We handle pay-ins and payouts.
We automate resale governance.
We manage KYC, AML and regulatory logic
We handle pay-ins and payouts.
We automate resale governance.
We manage KYC, AML and regulatory logic
We handle pay-ins and payouts.
We handle pay-ins and payouts.
We manage KYC, AML and regulatory logic
We handle compliance across markets
We keep your market running at scale.
We manage fraud prevention and risk.
We handle compliance across markets
We keep your market running at scale.
We manage fraud prevention and risk.
We handle compliance across markets
We keep your market running at scale.
We manage fraud prevention and risk.

What menta handles: payments, payouts, KYC, compliance, fraud prevention, and resale governance

View all cases

Ticketing platforms running official resale

Mariana López
Operations Coordinator
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“menta helped us launch official resale far faster than we thought possible. We didn’t have to rebuild our system or give up control of our brand—everything stayed inside our own platform, with our data and user experience fully intact. Their team guided us through every step, handling both the technical work and compliance requirements with a level of clarity and support that’s rare to find”

99%
Reduction in fraudulent resale listings
92%
Faster time-to-market for launching controlled resale

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Juan Ignacio De Marco
Ticketing Manager, Coolco
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“menta tech allowed us to offer a solution that no competitor had: an integrated, secure, and transparent resale market. With this innovation, we redefined our users' experience and solidified our position as technology leaders in ticketing.”

98%
Reduction in fraud related to secondary ticket transactions
40%
Sell-through rate

97%
of all resale transactions in the first months of operation came from a single sold-out event, proving the platform captures demand exactly when and where it matters/
22%
of tickets sold within 24 hours of listing in less than 4 months of operation.
Gabriel Alma
UEPA Tickets
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“At UEPA Tickets, we are always looking to lead the market with comprehensive solutions. With menta, we were able to centralise the fan-to-fan marketplace, automate it, and deliver a safer experience for both promoters and fans. Today, it is a strategic advantage that strengthens our leadership in the Dominican Republic.”

+816%
YoY growth in resale transactions from 2024 to 2025.
51%
of all resale tickets sold within 24 hours of being listed.

Frequently asked by our partners

Clear, concise answers to the questions that usually come up when integrating resale into a ticketing ecosystem.

Which regions does menta operate in?

menta operates internationally across Latin America, North America, and Europe, with operational hubs in Buenos Aires, Milan, and London. The compliance infrastructure is built to handle region-specific resale regulations across multiple jurisdictions, including market-specific price cap legislation and KYC/AML requirements.

What is menta?

menta acts as a complete resale layer that brings all secondary market capabilities to your system via an integration. It provides you with a simple, white-label buying and selling experience so users never feel they leave your site, and a Dashboard that gives you total control over the operation and your resale strategy.

How does menta integrate with our existing ticketing infrastructure?

menta connects through a lightweight, API-first architecture that maps directly to your existing events, inventory, and user flows. We don’t replace anything you already use — we sit alongside it.

Will resale affect our primary ticket sales?

Resale sits alongside your primary sales, not in competition with them.

By keeping inventory verified and prices stable, resale actually protects the value of your primary market and reduces leakage to secondary, non-official platforms. Most partners see no drop in primary sales — they gain control and additional revenue.

Can we customize pricing, visibility, and eligibility rules?

Yes. You control what can be resold, who can resell, at what price, and when.

We support caps, dynamic pricing logic, inventory filters, and custom eligibility conditions. If your current system already defines rules, we can read and respect them; otherwise, you can manage them directly from menta.

How long does it take to go live with official resale?

Most teams go live in a few days, not weeks. Once your inventory access is confirmed, we plug into your existing setup, run quick validation tests, and your resale flow is ready to activate. No deep refactors, no heavy onboarding — just a clean, fast rollout.